Dundee ) is the fourth-largest city in Scotland and the 39th most populous settlement in the United Kingdom. It lies within the eastern central Lowlands on the north bank of the Firth of Tay, which feeds into the North Sea. Under the name of Dundee City, it forms one of the 32 council areas used for Local government in Scotland.The town developed into a burgh in Medieval times, and expanded rapidly in the 19th century largely due to the jute industry. This, along with its other major industries gave Dundee its epithet as the city of "jam, jute and journalism".In mid-2008, the population of the City of Dundee was estimated to be 152,320. Dundee's recorded population reached a peak of 182,204 at the time of the 1971 census, but has since declined due to emigration.Today, Dundee is promoted as 'One City Many Discoveries.', in honour of Dundee's history of scientific activities and of the RRS Discovery, Robert Falcon Scott's Antarctic exploration vessel, which was built in Dundee and is now berthed in the city harbour. Biomedical and technological industries have arrived since the 1980s, and the city now accounts for 10% of the United Kingdom's digital-entertainment industry. Dundee has two universities—the University of Dundee and the University of Abertay Dundee. A £300 million master plan to regenerate and to reconnect the Waterfront to the city centre which started in 2001 is expected to be completed within a 30 year period.