Up to 60 per cent of British travellers consume more alcohol when away on holiday than they normally would, according to the TripAdvisor poll, while more than a quarter admitted to drinking up to four times the recommended amount of alcohol on every day of their break.
A total of 28 per cent of British holidaymakers said they would have five or more drinks each day in the survey of 6,258 Europeans, including 2,508 Britons.
According to the government campaign group Drinkaware, men should not regularly drink more than three to four units of alcohol (roughly the equivalent of one and a half pints of beer) each day. Women are advised not to exceed two to three units, which equates to one 175ml glass of wine.
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The number of Britons who overindulged at the dinner table was almost as high, with 58 per cent saying they ate too much food on their travels.
However, Italians holidaymakers were even more gluttonous in their dining habits while away according to the survey, with 68 per cent of respondents from that country admitting to the overindulging in food.
The research also took in holidaymakers’ approach to health, with half of British respondents saying that their destination’s healthcare facilities did not influence their holiday choice.
The survey results follow statistics released by the Foreign Office at the beginning of the summer, which showed that 6,015 Britons were arrested overseas between April 2011 and March 2012, an increase of six per cent.
Many incidents were due to high alcohol consumption in popular holiday destinations such as the Canary Islands, Majorca, Ibiza and the Costa del Sol, the Foreign Office suggested.
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