Virgin Atlantic is sending cabin crew on a day-long course to learn how to whisper to Upper Class passengers.
Image credit: Rex
Crew are being taught to whisper at a volume of 20 to 30 decibels, which has been identified as the optimum level to ensure a ‘calming effect’ on passengers travelling in the airline's new Upper Class Dreams Suite.
Virgin’s service training instructor, Richard Fitzgerald, has been named the 'whispering coach' and is responsible for ensuring the airline's top paying passengers enjoy the best night’s sleep possible.
The whispering strategy has been devised with the help of speech experts and has been tested in-flight and on focus groups.
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Mr Fitzgerald said: "It is incredibly important that all Virgin Atlantic's cabin crew have their skills honed in order to provide the most comfortable experience possible for our passengers”.
As part of the training, Mr Fitzgerald will also instruct cabin crew in the tone and sentiment they should use.
He added: "The new Upper Class Dream Suite is the ultimate in luxury and comfort and it's touches like these that make our in-flight service second to none."
Ultimate luxury comes at a price though. Return Upper Class flights from London to New York cost around £6,000 per person.