Whenever you hear the scratching of matches on sandpaper, spare a thought for Jönköping - birthplace of the safety match. You can visit the restored production area here to learn more about this vital, but little considered, necessity. Fairytale illustrator John Bauer was inspired by the forests around Jönköping, and the town museum shows off his superb otherworldly drawings of trolls, knights and princesses. Other famous sons and daughters include ABBA's Agnetha Fältskog, and indie band The Cardigans.